Clark Realty Capital and Clark Builders Group Make Pillars of the Industry Finalist List
ARLINGTON, Va. — Earlier this month, the National Association of Home Builders (NAHB) announced both Clark Realty Capital and Clark Builders Group as finalists in the 2009 Pillars of the Industry Awards, a national competition that promotes excellence in design, development, marketing and management.
Clark Realty Capital and Clark Builders Group Make Pillars of the Industry Finalist List
The two companies' newly designed Web sites, www.ClarkRealtyCapital.com and www.ClarkBuildersGroup.com, were selected as two of only three finalists in the competitive Best Corporate Web site category.
"At a time in the industry when companies may be looking at constraining marketing dollars as a way to deal with the economic downturn, the Pillars of the Industry Award Finalists for Best Corporate Web site demonstrate the strategic value that a great corporate branding effort and accompanying Web site can offer multifamily development companies," said Steve Patterson, chair of NAHB's Multifamily Leadership Board. "These finalists represent the best the industry has to offer in terms of Web sites that complement the work of the developers, showcasing the company's properties and corporate strength through vibrant design and accessibility features on the site that make it easy for residents, prospective residents and other customers to find the information they need."
Considered one of the most prestigious awards in the housing industry, Pillars of the Industry received hundreds of entries this year and awarded finalists for superior achievement within 28 categories. Clark Realty Capital (CRC) and Clark Builders Group (CBG) were chosen as finalists based on the functionality, aesthetics, design, and usability of their Web sites.
"We are thrilled to receive these distinctions," said Stephanie Anderson, director of corporate communications for both CRC and CBG. "In designing our corporate Web sites, the goal has always been to provide visitors with the most appealing and user-friendly medium to get an inside look at our company - not only to learn about our projects, but also to become familiar with our people and culture."
The CRC and CBG Web sites feature modern designs with fresh color schemes and open with flash introductions showcasing the companies' projects and values. Within each site, a variety of user-friendly features such as downloadable data sheets, regional office maps, and image galleries guide visitors through each company's project portfolio and corporate expertise.
More specific to general contracting, www.ClarkBuildersGroup.com outlines the company's unique services and experience with a multi-faceted 'Capabilities' page. At www.ClarkRealtyCapital.com, visitors can view video case studies on major CRC projects and familiarize themselves with the project team through employee bios. In order to keep information up-to-date, the CRC and CBG Web sites are dynamically powered by a Digital Asset Management application, which allows internal employees to make updates instantly.
Pillars Award winners will be announced next month at the annual NAHB Multifamily Pillars of the Industry Conference and Awards Gala in San Diego./
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About Clark Realty Capital
A fully integrated, national real estate firm based in Arlington, Va., Clark Realty Capital offers a broad base of services including capital markets, finance, development, construction, property management, and investment management. Clark's development expertise spans award-winning residential, office, retail, and mixed-use projects with a total development value of over $6.5 billion. Clark Realty Capital is an affiliate of the Clark Construction Group, the nation's oldest and largest privately-held general building contractor in the nation. For more information, visit www.clarkrealtycapital.com.
About Clark Builders Group
As the fourth largest multifamily builder in the nation, Clark Builders Group (CBG) is one of the nation's premier builders of luxury apartments, military family housing, and mixed-use communities. CBG has constructed more than 50,000 homes since its founding in 1992 and boasts an extensive portfolio of nationally acclaimed, award-winning communities on both coasts. CBG is an affiliate of the Clark Construction Group, one of the nation's oldest and largest private general contractors. For more information, visit www.clarkbuildersgroup.com.
About NAHB and the Pillars of the Industry Awards
The National Association of Home Builders is a Washington-based trade association representing more than 200,000 members involved in home building, remodeling, multifamily construction, property management, subcontracting, design, housing finance, building product manufacturing and other aspects of residential and light commercial construction. NAHB's Pillars of the Industry Awards honor excellence in apartment and condominium design and development, as well as leadership in marketing and property management. Since its inception in 1990, the Pillars of the Industry Awards program has earned the reputation as the most prestigious in the multifamily industry, and both the housing industry and the media look to the Pillars Awards as a showcase of future trends and innovation.